WooCommerce is an open-source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. Launched on September 27, 2011, the plugin quickly became popular for its simplicity to install and customize and free base product.
WooCommerce is used by a number of high-traffic websites such as Small Press Expo.For the
3rd week of September 2015, Trends indicated that WooCommerce ran on 30% of e-commerce sites
and millions of active installs. Ecommerce is rapidly growing worldwide and WooCommerce has
over 39 million downloads as a plugin and is currently active on more than three million
websites and is the most popular eCommerce platform in 2018. WooCommerce serves
approximately 4% of the top million HTML pages. In 2015, statistics show that the percentage
of online stores that utilize WooCommerce through Wordpress.org's plugin is more than 30% of all
stores. The current 2019 market share for WooCommerce is 22% of the top 1 million sites
using eCommerce technologies
WooCommerce has attracted significant popularity because the base product, in addition to many
extensions and plugins, is free and open-source. WooCommerce has hundreds of extensions and over
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